Description

Elevate is a grant funded training to help businesses and nonprofits transition into an effective online marketing presence. The Elevate program is designed to help you gain a better understanding of how to reach your target audience and grow your business. Students of Elevate will learn: Demographics and how to identify your target audience Social media platforms specific to your demographics Creating an effective ad campaign How to make creative content that meets your long-term digital marketing goals E- commerce and attracting conversions How to manage your digital footprint SEO (Search Engine Optimization) and key word strategy And, learn how to use data and analytics to measure your social media campaign success across multiple online platforms Classes are once a week, for three weeks. Each class is two hours long and are in person. Time outside of class is optional, but there are prizes for finishing the week's challenges! This grant funded program is offered at no cost to you! All businesses and nonprofits in Humboldt County are welcome. Instructor: Heather Bitner